ASH84

Software Engineer/Developer, co-founder of Payhere. Ex-Banksalad. Intereseted in iteroperability, bootstrap company, writting.

A/B Testing Tools

created:2015-05-18
updated:2015-05-17
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Google Analytics
Optimizely
VWO
์‚ฌ์ดํŠธ[http://www.google.com/analytics/](http://www.google.com/analytics/)[https://www.optimizely.com](https://www.optimizely.com/)[https://vwo.com/](https://vwo.com/)
๊ฐœ์š”๊ตฌ๊ธ€ ์›น์‚ฌ์ดํŠธ ๋ฐ ๋ชจ๋ฐ”์ผ ์•ฑ ๋ถ„์„๋„๊ตฌ์„ค์น˜๊ฐ€ ์‰ฝ๊ณ , ์œ„์ง€์œ…์ด ๋งค์šฐ ์ง๊ด€์ ์ด๋„ 17$ ๋ถ€ํ„ฐ ์‹œ์ž‘ํ•˜๋Š”๋ฐ,๊ฐ€์„ฑ๋น„๊ฐ€ ์ข‹๋‹ค. ๋ถ„ํ• , ๋‹ค๋ณ€๋Ÿ‰, ๊ทธ๋ฆฌ๊ณ  ๋ชจ๋ฐ”์ผ ํ…Œ์ŠคํŒ… ์˜ต์…˜๋„ ์žˆ๋‹ค.ย 30์ผ๊นŒ์ง€ ๋ฌด๋ฃŒ A/B Testing ์™ธ์—๋„ ๋‹ค์–‘ํ•œ ํ…Œ์ŠคํŒ… ์ง€์› ๋น„์ฃผ์–ผ ์—๋””ํ„ฐ๊ฐ€ ํŠน์ง•, 30์ผ ๊นŒ์ง€ ๋ฌด๋ฃŒ
์žฅ์ 
โ€“ ๋ฌด๋ฃŒ
โ€“ ๊ฐ„๋‹จํ•œ ์ธํ„ฐํŽ˜์ด์Šค
โ€“ โ€œGoalsโ€ ๊ธฐ๋Šฅ์„ ํ†ตํ•ด์„œ ๋น„์ง€๋‹ˆ์Šค ๋ชฉํ‘œ์— ๋Œ€ํ•œ ์ถ”์ ์ด ์‰ฝ๊ฒŒ๋œ๋‹ค.
โ€“ ๋น ๋ฅด๊ฒŒ ์ œ๊ณตํ•˜๊ณ  ๋ณด๋‹ค ๋‹ค์–‘ํ•œ ํ…Œ์ŠคํŒ….
โ€“ ์ง์ ‘์ ์œผ๋กœ ๋‹ค๋ฅธ ๋ถ„์„ ํŠน์ง• ๊ทธ๋ฆฌ๊ณ  ๋ฐ์ดํ„ฐ ํ’€๊ณผ ์—ฐ๊ฒฐ๋œ๋‹ค.
โ€“ ์ดˆ๋ณด์ž์—๊ฒŒ ๊ฐ€์„ฑ๋น„ ์ข‹์Œ
โ€“ ์‰ฝ๊ณ  ์ง๊ด€์ ์ธ ์ธํ„ฐํŽ˜์ด์Šค
โ€“ ํšจ๊ณผ์ ์ธ A/B , ๋‹ค๋ณ€๋Ÿ‰, ๋ชจ๋ฐ”์ผ์— ์ดˆ์ ์ด ๋งž์ถฐ์ง„ ํ…Œ์ŠคํŒ… ์˜ต์…˜
โ€“ย ์ง๊ด€์ ์ธ ์ธํ„ฐํŽ˜์ด์Šค โ€“ย ์„ค์น˜๊ฐ€ ๋งค์šฐ ์‰ฝ๋‹ค. โ€“ย ๊ตฌ๊ธ€ ์• ๋„๋ฆฌํ‹ฑ์Šค์™€์˜ ํ†ตํ•ฉ ๊ธฐ๋Šฅ ์ œ๊ณต
๋‹จ์ 
โ€“ ์ตํžˆ๋Š”๋ฐ ์‹œ๊ฐ„์ด ๊ฑธ๋ฆฐ๋‹ค.
โ€“ ๋‹ค๋ณ€๋Ÿ‰(multivariate testing)๊ณผ ํ”„๋ฆฌ๋ฏธ์—„ ๊ฒฝ์Ÿ์ž๋“ค์— ๋น„ํ•ด
์ œ๊ณตํ•˜๋Š” ํ…Œ์ŠคํŒ… ์˜ต์…˜๋“ค์ด ๋ถ€์กฑํ•˜๋‹ค.
โ€“ ๋™์  ํŽ˜์ด์ง€์— ์‚ฌ์šฉํ•˜๋Š”๋ฐ ์–ด๋ ต๋‹ค
โ€“ ๋น„์ฅฌ์–ผ ๋ฐ์ดํ„ฐ๊ฐ€ ๋ถ€์กฑํ•˜๋‹ค.
โ€“ ๋‹ค๋ฅธ ์ถ”๊ฐ€์ ์ธ ๋ฐ์ดํ„ฐ ์†Œ์Šค์™€์˜ ๋ณ‘ํ•ฉ์ด ์—…๋ ต๋‹ค.
โ€“ ์™ธ๋ถ€ ๋ฐ์ดํ„ฐ์™€์˜ ๋ณ‘ํ•ฉ ์—†์Œ
โ€“ ๊ฒฐ๊ณผ๋ฅผ ํŒ๋‹จํ•˜๊ธฐ ์œ„ํ•œ ์•Œ๊ณ ๋ฆฌ์ฆ˜ ๋Œ€์•ˆ์ด ์—†๋‹ค. ์˜ˆ๋ฅผ ๋“ค๋ฉด, bandit ๋‚˜ ์ ์‘์„ฑ ํ…Œ์ŠคํŠธ
โ€“ย ๋ณ€์ˆ˜๋ณ„ ํŠธ๋ž˜ํ”ฝ ํ• ๋‹น ๊ธฐ๋Šฅ ์ œ๊ณต ์•ˆํ•จ.

#A/B Testing Tools  #GA  #Optimizely  #VWO